Many writers, one voice.
No matter the skill or size of your team, BrandVoice helps everyone stay on brand and on message.
Many writers,
one voice.
No matter the skill or size of your team, BrandVoice helps everyone stay on brand and on message.
Building a unique brand voice is about consistency
It doesn’t matter how good your brand voice guidelines are, if no one has time to use them.
Everyone’s busy. So it’s easy for your brand voice to drift across different writers, messages and media.
BrandVoice helps everyone write better.
Whether you're in marketing, sales or management, BrandVoice helps everyone write on brand every time, with ease, using their preferred tools.
STEP 1 — YOUR BRAND
STEP 2 — MEDIUM *
Monitor your brand voice across every team and touchpoint
Consistency you can measure.
Copy you can count on.
BrandVoice helps anyone writing anything stay on brand, and get back on track when they stray. Enterprise users can also monitor and manage every draft with custom dashboards.
brand voice, applied the same way by everyone, everywhere.
line-by-line reviews jamming your inbox and causing bottlenecks.
seconds from draft to feedback writers can learn from and act on.
drafts checked for every writer or team for any media.
The CMO who has seen it break at scale
The hardest thing to protect as a marketing function grows is the brand voice, and I have watched it fracture at Stan, CommBank and Telstra as content moved across in-house teams, agencies, regions and channels. At Mercha, BrandVoice is the tool that stops that happening. All of Mercha's content now runs through it, and every piece comes out in the same voice, with the same language rules and the same authority, whoever briefs it and whenever it is written. That is exactly what large enterprise teams pay for and rarely get. Instead of a style guide that sits in a shared drive and a compliance layer of senior copywriters and review rounds, the guidelines are enforced at the point of creation, across every writer and every channel, at whatever volume the business needs. It gives a small team enterprise-grade brand discipline and gives a large team consistency without the drag. I recommend it to any marketing leader who needs a hundred pieces of content to sound like one brand.
Mel Novacan, Fractional CMO and Founder, Nova Marketing
See BrandVoice in action
Same message.
Different voice.
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Existing clients will be invited to use Mercha Hub over the coming weeks. New clients get their Hub with their first order.
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Messaging is what you say.
Brand voice is how you say it.
Not grammar. Voice.
Most writing tools just scan spelling and grammar. BrandVoice checks whether your copy's on brand, then edits it into shape — minus any typos!
Forget templates and AI clichés. BrandVoice learns your brand pillars, personality traits and rules, then reads what you write against them, live. No queues, no waiting.
Who taught it.
BrandVoice runs on Pete Watman's verbal identity method, refined and proven over 20 years with superannuation funds, banks, property groups, universities and retail brands. Marianella Watman, co-founder and head of Product and Technology, built the engine that runs BrandVoice for teams of any size.
Now you can stop guessing or waiting on copy approval. Write it, check it, send it. Nothing goes out sounding generic.
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